I’m available for a variety of content strategy and creation projects, including SEO, GEO, and content audits.
Robust background in content
I’ve helmed content projects big and small. These are a few that stand out.
Content strategy
Created content strategy for pregnancy vertical geared toward a Medicaid audience.
- Plain language and health literacy
- Emphasis on adherence (attending doctor’s appointments)
- User acquisition in early pregnancy
- Variety of content formats (articles, videos, infographics, bite-size visuals)
Highlights
- Campaigns for Black Maternal Health, Maternal Mental Health Month, and more
- Weekly pregnancy visuals and articles
- Support for pregnancy loss
- Expert-driven content
- UGC (user-generated content)
SEO
Led content component of a large SEO project intended to increase visibility and traffic to the pregnancy vertical.
Proven results
- Increased ranking queries 2,788%
- Increased impressions 11,000%
Content development
Worked with a registered dietitian and cookbook author to create pregnancy recipes for a Medicaid audience.
- Support maternal and fetal health
- Low-cost for low-income families
- Easy-to-find ingredients
- Simple instructions for busy parents
- WIC-friendly
Check out some of my email work.
Elena Donovan Mauer 